Vi. Action Plan: Sixth Step of Strategic Planning & Management:
VI.
Action Plan: Sixth Step of Strategic Planning & Management:
This is the
most flexible part of your plan. The
"A" in VMOSA -- After you develop your vision, values, mission,
objectives, and strategies.
It is the part that you will use to help stay
focused, keep you from being overwhelmed, and make sure that you stay on track
with your goals. Try to break objectives
and goals into manageable chunks so that you can get started on putting this
plan into action now. Plan to “re-plan.”
Once you know more, you can plan more.
Come back to this action plan at least every few months to check in on
your progress.
Actions are
the specific activities to be undertaken in that year to progress the key
improvement strategies. There may be more than one action for each strategy or
significant project. In breaking down the key Improvement strategy into
actions, the organization may differ in the level of specificity in which they
list these actions. Some organizations may choose to include a detailed list of
actions, while others may like to include only the main actions, leaving the
detail to become part of a specific project plan that is used by those who will
implement the action.
Difference between Strategy and Action
Plan:
A strategy
is simply a course you choose to take to achieve your goals and objectives. To
complete the course, you have to take specific steps that propel you forward.
These are your action steps.
The
Seven Steps of Action Planning:
- Define the Problem(s).
- Collect and Analyze the Data.
- Clarify and Prioritize the
Problem(s).
- Write a Goal Statement for Each
Solution.
- Implement Solutions: The Action
Plan.
- People who will be in charge of
carrying out each task.
- When will these tasks be
completed (deadlines and milestones)?
- Resources needed to complete the
tasks.
- Monitor and Evaluate.
- Restart with a New Problem, or refine the old problem.
Benefits of Action Plan:
Here are
some benefits of an action plan you should know;
1. It gives you a clear direction.
2. It will give you a reason to stay
motivated and committed throughout the project.
3. With an action plan, you can track
your progress toward your goal.
4. Since you are listing down all the
steps you need to complete in your action plan, it will help you prioritize
your tasks based on effort and impact
Action Plan Framework:
Quarter 1 (Dates: write date here ) |
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Action to take |
Related Objective |
Start Date |
End Date |
Resources Cost,
time, people |
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Quarter 2
(Dates: ) |
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Action to take |
Related Objective |
Start Date |
End Date |
Resources Cost,
time, people |
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Quarter 3
(Dates: ) |
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Action to take |
Related Objective |
Start Date |
End Date |
Resources Cost,
time, people |
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Quarter 4
(Dates: ) |
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Action to take |
Related Objective |
Start Date |
End Date |
Resources Cost,
time, people |
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Marketing and communication plan:
What groups do we need to serve
most? |
What do they need to hear from us? |
What is the best way to find and
communicate with them? |
When will we communicate with
them? How often? |
How will we know if they have heard
our message? |
Try to divide
your audience into groups – service users, community leaders, funders,
etc. There may be several groups but
they will need you to communicate slightly different messages to them. |
What
need do they have? What problem can
you solve for them? In the
case of community leaders, etc., what do they need to hear about us? |
Where
are they? Do they communicate
online? In-person? Are there
networking groups, events, or training that you can participate in to allow
communicating with them? |
Will
you reach out to them daily? Hold
networking events once a month? Hold a supporter’s luncheon? Send out a
quarterly newsletter? |
If this
works, how will you know they have heard you?
What will success look like? |
People Development Plan:
In any business/organization,
it is important not to neglect the life-blood of the organization – the
people! Your Board, Managers, Staff and
Volunteers will need the right skills and knowledge to work together to deliver
your goals. Use the template below to
help guide you in planning how you’ll make sure they have what they need to do
this important work.
Area of Development Needed |
What will be done |
When |
Cost of this development (Both in terms of time and money) |
Example: Communication skills, teaching skills,
accounting, assessment skills etc. |
Attend a course, read a
book, talk to someone and get tips |
By the end of April |
2 days; $125 |
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Operating
Budget Plan:
Use the framework below to help you determine if the activities and
plans you want to undertake are achievable
with the financial resources you have available to you this year. You can keep this fairly high level, and
supplement it with detailed balance sheets, cash flow statements, etc. in an
appendix if these are needed.
This worksheet is a very simplified version of a
profit/loss ledger. Consult your
accountant or bookkeeper for advice on developing a more detailed financial
planning document. There are plenty of
software options available on the market that can help you develop more
detailed financial plans, which can help you monitor and track your costs
closely. These are definitely worth the
investment!
Estimated Operating Budget Framework:
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Estimated Amount |
Actual |
Expected Income |
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Sale Grants Services Fundraising Interest Other income TOTAL: |
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Expected Expenditure |
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Staffing Costs Office running costs (rent, etc.) Supplies Mileage Staff development Marketing Other costs TOTAL: |
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Programs/Project Costs |
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Program 1 (may relate to Objective 1) Development costs Marketing Costs Running Costs Staffing Costs TOTAL: Program 2 (may relate to Objective 2) Development costs Marketing Costs Running Costs Staffing Costs TOTAL: |
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TOTAL
EXPENDITURE: |
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TOTAL
Profit/Loss: (Income – Total
Expenditure) |
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Checklist for developing the school strategic plan
Now, this is a time to check either you have
followed all the steps of strategic planning or not.
Getting Started Getting started |
Profile (Situation analysis,
vision, values, mission, objectives, strategies and actions.) |
·
Determine the composition of the organization planning team ·
Determine a strategy for engaging staff, students, organization council,
regional office, and the wider community ·
Design and set up Collaborative Spaces for collaborative planning
across the organization ·
Determine the timeline for completion of the consultation process and
development of a plan. ·
Schedule focus groups and/or meetings with staff, community, region and
organization council. ·
Schedule planning sessions. |
Situation Analysis Situation
Analysis Gathering input |
·
SWOT Analysis (Strengths, weaknesses, opportunities and threads) ·
PEST Analysis |
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Vision |
·
Develop a vision statement ·
A vision statement should be SMART ·
Vision means where you want to go. |
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Mission |
·
SMART Mission ·
Mission means how you will reach at your destination. ·
Develop your mission statement |
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Objectives |
·
Define your goals, targets and objectives ·
Objectives must link with your Vision and mission. |
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Strategies |
·
There is a clear link between the key improvement strategies chosen and
the organization’s goals and targets. ·
Strategies should be complete, comprehensive and feasible. ·
Strategies must be implemented. |
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Action Plan |
·
Actions are the specific activities to be undertaken in that year to
progress the key improvement strategies. |
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School endorsement |
·
The signing of a plan by the organization council/authority. |
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Regional endorsement |
·
Submit a plan to the Regional Director for sign-off (If applicable)
Submission to DEECD. |
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Implementation and monitoring |
·
Plan implementation of the key improvement strategies. ·
Establish a cycle of ongoing review and monitoring of progress against
plan. |
Implementing the Strategy:
It's no good
for developing a strategy if you don't implement it successfully, and this is
where many people go astray.
When you’re
putting your strategy in place, consider the Three Cs of Implementing Strategy
– Clarify, Communicate and Cascade.
Let’s look at each one in a little more detail.
Clarify
Your Strategy:
Your
strategy needs to be understood by staff at all levels of your organization,
not just in the boardroom. Make sure that you can express it in terms that are
easy to connect with, and be sure to avoid business jargon and “corporate
speak.”
Communicate
Your Strategy:
Use every
means at your disposal to communicate your strategy to your organization, both
electronically and face-to-face. Your strategy will affect everyone, so it's
vital that they understand your new focus and direction, and how it will inform
their work.
Cascade
Your Strategy:
Work out the
"nuts and bolts" of implementing your strategy throughout the
organization. Consult with managers and task them with the practicalities of
applying it to their departments, including any training requirements or
process improvements that need to be made. This is how your strategy becomes a
reality.
Strategy process
checklist:
STRATEGY PROCESS CHECKLIST |
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Process Stages |
Timeframe |
Completed |
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1. Set up a multi-disciplined strategy
development team who are
responsible for completing the process and presenting their final decision on
the strategy that most suits and achieves the organization's mission or
objective. |
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2. Ensure you have defined your market or
industry correctly. |
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3. Confirm your mission statement is still
correct and relevant. |
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4. Create an initial strategy statement, which
like a hypothesis you need to test and
research for validity. •
Create a SWOT analysis. |
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5. Define your internal capabilities about a
chosen Strategy. |
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6. Assess and judge the best strategy for your
external environment. From the factors, you identify
formulate your research approach to assess and create the best strategy for
your organization. •
PEST Analysis |
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7. Collate and analysis your competitors in a
similar way so that you have sufficient intelligence to judge
how they will respond to your proposed strategy. This should be at least a SWOT and PEST analysis
for each competitor so that you can identify what aspects are out of their
control and will have an impact on their operations and structure. |
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8. You may want to involve an external specialist
at this stage of
the process, who can facilitate the further refinement of your strategy
options. |
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9. Investigate and quantify the financial
implications of each strategy
option. |
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10. Strategy development team make an informed
decision and
select the strategy that fulfils your organization's mission or objective
meeting the financial constraints of your organization. |
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11. Present this to the board of directors, and
if the appropriate key investors,
for their final approval. |
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12. Formulate and agree with an implementation based on the formally agreed strategy. |
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Top
Reasons Why Strategic Plans Fail:
a. Lack of Team Work:
You
can't execute a strategy alone! Indeed, as the owner of your strategic plan,
you should be one of the least important people when it comes to execution.
Teamwork is vital to achieving organizational objectives.
b. Unclear Objectives:
Strategic
planning is both easy and hard. Coming up with ideas about what your
organization needs to do and knowing how to do it aren't usually a problem –
but structured plans with well-written objectives are much rarer than they
should be!
c. Loss of Momentum:
Initially,
we are full of enthusiasm but with time, we lose momentum which ultimately
leads to the failure of our strategic plan.
d. Unwillingness to iterate:
Changes
should be iterative rather than dramatic. On only very rare occasions should
you be looking to make changes to your Vision, Values or Focus Areas?
e. Lack of Alignment:
Alignment
means that everyone in the organization can clearly (and accurately) articulate
how their own set of goals and tasks are contributing to the strategic plan.
f.
Failure to Celebrate Success:
Sometimes we get so caught up in the doing and the outcome that we fail to recognize the great things we achieve along the way which also leads to pessimism.
We can
understand the whole process of Strategic Planning by this metaphor.
Perfect.
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